is a reporter at Heavy. He has covered everything from Major League Baseball to political mayhem to murder scenes at several newspapers. He manages Fiddlehead at Four Corners art gallery in Bennington and binge-watches Twitter @incrediblekulk.
This is my vision for “The Midnight Guy”, the one who will drive Web traffic between midnight and 8 o’clock:
* Live-streaming interviews with local celebs (and maybe even Hollywood celebs) and politicians (local, state, regional, national) and local sports personalities (and maybe even pro athletes and coaches)
* Live-streaming “unplugged”-type sessions by local bands and musicians
* Live-streaming local comics doing their routines
* Live-streaming call-in Q&A’s
* Taped segments with local cooks and chefs providing healthy recipes, and cooking the dishes; although, why not live-stream it?
* A moderated message board
* Videos, videos, videos!
I believe there *is* a market for the night owls. Our Web sites should not be 16-hour cycles. John Paton wants “real-time,” but we’re neglecting a third of the day from midnight to 8’ish. Why not market that slot with live content? I think we should implement my idea right now, so that a year from now we’re beyond the point of ironing out the wrinkles. In my gut I believe we can sell that midnight-to-8 cycle. Is the cycle going to generate as many “hits” as the other 16 hours? The logical answer is no. But let’s not just throw those 8 hours away. Let’s fill those 8 hours with live content.
Some think people wouldn’t tune in to Trentonian TV.
I believe that if you build it they will come.
So, I found this billboard in Trenton yesterday.